Today´s most comprehensive, up-to-date business presentation guidebookEasy-to-Follow Tools and Strategies for Creating Powerful, Interactive Business PresentationsAs a professional, your career relies on reaching audiences, convincing them that your message is valuable, then making them remember that message. Say It With Charts, 4th Edition, walks you through the entire visual presentation process and shows youstep-by-stephow to create compelling, memorable presentations.Business presentation tools have changed tremendously. A chart that once took ten hoursand ten co-workersto prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn´t changed, however, are the basics behind creating a powerful visualwhat to say, why to say it, and how to say it for the most impact.Say It With Charts, 4th Edition, reveals time-tested tips for preparing effective presentations, then shows you how to combine those tips with today´s technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:How to prepare different types of chartspie, bar, column, line, or dotand when to use each Hands-on recommendations on lettering size, color choice, appropriate chart types, and more Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites ´´When well-conceived and designed, charts help us communicate more quickly and more clearly than we would if we left the data in tabular form.´´From Chapter 1Business is about communication. Every day, scores of questions must be answered, and each answer must be communicated quickly, completely, and with a minimum of confusion. Time has become our most valuable, irreplaceable commodity, andin today´s rapid fire, ultra-competitive business environmentdelays or errors in communicating information are uncalled for, unaffordable...and unacceptable.Say It With Charts, 4th Edition, shows you how to put your message in visual form and translate information and ideas into persuasive, powerful charts, visuals, and multimedia presentationsholding your audience´s attention as you communicate exactly what you want, with no confusion. The newest edition of this bestselling classic covers every important point from previous editions and, in addition, shows you how to use today´s digital technologies to create professional-quality, attention-grabbing visuals on your computer screen.Everything you need to know to make your charts and visuals eye-catching and memorable is in these pages, including:Commandments for designing successful onscreen visuals Techniques for conveying your messages using visuals and visual metaphors How to decide when to use a chartand know when a chart could work against you Graphic representations of ineffective, counter-productive chartswith examples of how they could be improved Time- and money-saving methods to make one presentation template serve multiple audiences Hands-on practice projects and exercises to help you grasp each important concept Over the years, Say It With Charts has become the standard guidebook for executives, sales managers, management consultantsall those who want to make their points clearly and concisely, whether speaking directly to a packed conference room or communicating on computer screens across the globe. Now updated for today´s technological communications revolution, it will show you how to translate your most compelling data and messages into even more compelling visuals, and hammer home your message every time.
Understand what people really think and feel from head to toe!
Methoden des Marketing-Controllings. Marketing-Controlling Dieses Lehrbuch beschreibt das strategische und operative Marketing-Controlling in umfassender Weise und setzt folgende Schwerpunkte: * Marketing und Controlling - Säulen moderner Unternehmensführung * der Grundansatz des Marketing-Controlling * strategisches Marketing-Controlling * operatives Marketing-Controlling * Implementierung des Marketing-Controlling Geschrieben für Studierende und Dozenten der Fächer Marketing und Controlling sowie für Marketing- und Controllingpraktiker.
Erklärtes Ziel des Buches ist es, die kommunikative Kompetenz des Lesers entscheidend zu verbessern. Aus der Fülle der Kommunikationsbücher besticht dieses Werk durch den radikal praktischen Ansatz: Anhand 39 sogenannter kommunikativer Mikromuster und zahlreiche Beispiele erfährt der Leser, wie er durch das Setzen von kleinen Impulsen seine kommunikativen Botschaften einfach und wirkungsvoll steuern kann. Um zu zeigen, dass Impuls-Kommunikation keine neue Modewelle ist, sondern auf einem realistischen und fruchtbaren kommunikativen Erklärungsmodell basiert, werden auch die erforderlichen Hintergrundinformationen angeführt.
Zum Familienfest nutzen wir Pulverkaffee und keinen löslichen Kaffee. Wir trösten unsere Kinder mit Pudding und nicht mit Joghurt. Um die Zusammenhänge zwischen Unterbewusstsein und Verkauf zu erklären, nutzen die Autoren nicht nur Forschungsergebnisse der Neurowissenschaften, sondern auch Erkenntnisse der Kulturwissenschaften. Das eröffnet neue Möglichkeiten der Kundenansprache und zur Steuerung des Kaufverhaltens. Inhalte: Neue Perspektiven auf die Zusammenhänge zwischen Produkteigenschaft und Kundenverhalten So werden mentale Codes für das Marketing nutzbar
This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers´ awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples. The text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes. A range of pedagogical features aid understanding: ´mini cases´ from a variety of international contexts; ´voices´ of practitioner talking about the problems they face; ´number crunching´ boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; ´food for thought´ boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues. Online Resource Centre: Student resources: Additional cases with accompanying questions Web links Additional recommendations for further reading Lecturer resources: Teaching plans for different types of module/course delivery for PG and UG level Lecturer notes on how to best use the text and the online materials Suggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate. Comments on the book´s cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion Downloadable PowerPoint slides including all figures from the text. Additional seminar/tutorial questions/exercisesAdditional assignment questions Additional examination questions
The Niche Marketing and Book Guide outlines all the golden rules for targeting your book, and any specific business offering, to a particular audience. It takes you through the first steps to creating your book, including copyright, libel, and types of editing. As digital marketing is all part of publishing a niche book, discover the platform your author website should be on, and read tips on getting book publicity and keeping up with online market attraction.
Publisher´s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today´s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. * Track and measure both digital and traditional marketing with analytics * Define and use KPIs to manage campaigns and channels for maximum profitability * Employ SEO strategies to increase leads, conversions, and sales * Understand how website architecture, keywords, tags, and sitemaps affect search results * Use PPC to place ads in search engines, radio, TV, and newspapers * Get hands-on strategies for maximizing Google Analytics and Google AdWords